-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, EKFY+JcG+NcDNfcDxv/QhGWDvnsBUc0Qi0RJiHrNXgq/3sgmHs/waoROLYj1/LaC Hbu0Y2k+Csm3GraW/79L9Q== 0000950149-99-000251.txt : 19990217 0000950149-99-000251.hdr.sgml : 19990217 ACCESSION NUMBER: 0000950149-99-000251 CONFORMED SUBMISSION TYPE: SC 13G/A PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 19990216 GROUP MEMBERS: A. GRANT HEIDRICH, III GROUP MEMBERS: F. GIBSON MYERS, JR. GROUP MEMBERS: KEVIN A. FONG GROUP MEMBERS: MAYFIELD VII GROUP MEMBERS: MAYFIELD VII MANAGEMENT PARTNERS GROUP MEMBERS: MICHAEL J. LEVINTHAL GROUP MEMBERS: WENDELL G. VAN AUKEN, III GROUP MEMBERS: WILLIAM D. UNGER GROUP MEMBERS: YOGEN K. DALAL SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: DIGITAL GENERATION SYSTEMS INC CENTRAL INDEX KEY: 0000934448 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING AGENCIES [7311] IRS NUMBER: 943140772 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G/A SEC ACT: SEC FILE NUMBER: 005-49603 FILM NUMBER: 99540689 BUSINESS ADDRESS: STREET 1: 875 BATTERY ST STREET 2: STE 1850 CITY: SAN FRANCISCO STATE: CA ZIP: 94111 BUSINESS PHONE: 4155466600 MAIL ADDRESS: STREET 1: 875 BATTERY ST CITY: SAN FRANCISCO STATE: CA ZIP: 94111 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: MAYFIELD VII CENTRAL INDEX KEY: 0000895003 STANDARD INDUSTRIAL CLASSIFICATION: [] IRS NUMBER: 943167809 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G/A BUSINESS ADDRESS: STREET 1: 2800 SAND HILL ROAD CITY: MENLO PARK STATE: CA ZIP: 94025 BUSINESS PHONE: 4158545560 MAIL ADDRESS: STREET 1: C/O MAYFIELD FUND STREET 2: 2800 SAND HILL ROAD CITY: MENLO PARK STATE: CA ZIP: 94025 SC 13G/A 1 AMENDMENT NO. 3 TO SCHEDULE 13G 1 SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ---------- SCHEDULE 13G (Rule 13d-102) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1(b)(c), AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2(b) (Amendment No. 3)(1) Digital Generation Systems, Inc (Name of Issuer) Common Stock, par value $.001 per share (Title of Class of Securities) 2153921100 (CUSIP Number) December 31, 1998 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [ ] Rule 13d-1(b) [ ] Rule 13d-1(c) [X] Rule 13d-1(d) (1) The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page. The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). 2 13G - -------------------- ------------------ CUSIP No. 2153921100 Page 2 of 15 pages. - -------------------- ------------------ - -------------------------------------------------------------------------------- 1. Name of Reporting Person I.R.S. Identification No. of Above Persons (Entities Only) MAYFIELD VII, A CALIFORNIA LIMITED PARTNERSHIP 94-3167809 - -------------------------------------------------------------------------------- 2. Check the Appropriate Box if a Member of a Group (a) [ ] (b) [X] - -------------------------------------------------------------------------------- 3. SEC Use Only - -------------------------------------------------------------------------------- 4. Citizenship or Place of Organization CALIFORNIA - -------------------------------------------------------------------------------- 5. Sole Voting Power Number of -0- Shares --------------------------------------------------- Beneficially 6. Shared Voting Power Owned By -0- Each --------------------------------------------------- Reporting 7. Sole Dispositive Power Person -0- With --------------------------------------------------- 8. Shared Dispositive Power -0- - -------------------------------------------------------------------------------- 9. Aggregate Amount Beneficially Owned by Each Reporting Person -0- - -------------------------------------------------------------------------------- 10. Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares [ ] - -------------------------------------------------------------------------------- 11. Percent of Class Represented by Amount in Row (9) 0% - -------------------------------------------------------------------------------- 12. Type of Reporting Person PN - -------------------------------------------------------------------------------- 3 13G - -------------------- ------------------ CUSIP No. 2153921100 Page 3 of 15 pages. - -------------------- ------------------ - -------------------------------------------------------------------------------- 1. Name of Reporting Person I.R.S. Identification No. of Above Persons (Entities Only) MAYFIELD VII MANAGEMENT PARTNERS, A CALIFORNIA LIMITED PARTNERSHIP 94-3167811 - -------------------------------------------------------------------------------- 2. Check the Appropriate Box if a Member of a Group (a) [ ] (b) [X] - -------------------------------------------------------------------------------- 3. SEC Use Only - -------------------------------------------------------------------------------- 4. Citizenship or Place of Organization CALIFORNIA - -------------------------------------------------------------------------------- 5. Sole Voting Power -0- Number of --------------------------------------------------- Shares 6. Shared Voting Power Beneficially -0- Owned By --------------------------------------------------- Each 7. Sole Dispositive Power Reporting -0- Person --------------------------------------------------- With 8. Shared Dispositive Power -0- - -------------------------------------------------------------------------------- 9. Aggregate Amount Beneficially Owned by Each Reporting Person -0- - -------------------------------------------------------------------------------- 10. Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares [ ] - -------------------------------------------------------------------------------- 11. Percent of Class Represented by Amount in Row (9) 0% - -------------------------------------------------------------------------------- 12. Type of Reporting Person PN - -------------------------------------------------------------------------------- 4 13G - -------------------- ------------------ CUSIP No. 2153921100 Page 4 of 15 pages. - -------------------- ------------------ - -------------------------------------------------------------------------------- 1. Name of Reporting Person I.R.S. Identification No. of Above Persons (Entities Only) YOGEN K. DALAL - -------------------------------------------------------------------------------- 2. Check the Appropriate Box if a Member of a Group (a) [ ] (b) [X] - -------------------------------------------------------------------------------- 3. SEC Use Only - -------------------------------------------------------------------------------- 4. Citizenship or Place of Organization U.S. - -------------------------------------------------------------------------------- 5. Sole Voting Power 1,857 Number of --------------------------------------------------- Shares 6. Shared Voting Power Beneficially -0- Owned By --------------------------------------------------- Each 7. Sole Dispositive Power Reporting 1,857 Person --------------------------------------------------- With 8. Shared Dispositive Power -0- - -------------------------------------------------------------------------------- 9. Aggregate Amount Beneficially Owned by Each Reporting Person 1,857 - -------------------------------------------------------------------------------- 10. Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares [ ] - -------------------------------------------------------------------------------- 11. Percent of Class Represented by Amount in Row (9) LESS THAN 0.1% - -------------------------------------------------------------------------------- 12. Type of Reporting Person IN - -------------------------------------------------------------------------------- 5 13G - -------------------- ------------------ CUSIP No. 2153921100 Page 5 of 15 pages. - -------------------- ------------------ - -------------------------------------------------------------------------------- 1. Name of Reporting Person I.R.S. Identification No. of Above Persons (Entities Only) F. GIBSON MYERS, JR. - -------------------------------------------------------------------------------- 2. Check the Appropriate Box if a Member of a Group (a) [ ] (b) [X] - -------------------------------------------------------------------------------- 3. SEC Use Only - -------------------------------------------------------------------------------- 4. Citizenship or Place of Organization U.S. - -------------------------------------------------------------------------------- 5. Sole Voting Power -0- --------------------------------------------------- Number of 6. Shared Voting Power Shares Beneficially -0- Owned By --------------------------------------------------- Each 7. Sole Dispositive Power Reporting Person -0- With --------------------------------------------------- 8. Shared Dispositive Power -0- - -------------------------------------------------------------------------------- 9. Aggregate Amount Beneficially Owned by Each Reporting Person -0- - -------------------------------------------------------------------------------- 10. Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares [ ] - -------------------------------------------------------------------------------- 11. Percent of Class Represented by Amount in Row (9) 0% - -------------------------------------------------------------------------------- 12. Type of Reporting Person IN - -------------------------------------------------------------------------------- 6 13G - -------------------- ------------------ CUSIP No. 2153921100 Page 6 of 15 pages. - -------------------- ------------------ - -------------------------------------------------------------------------------- 1. Name of Reporting Person I.R.S. Identification No. of Above Persons (Entities Only) KEVIN A. FONG - -------------------------------------------------------------------------------- 2. Check the Appropriate Box if a Member of a Group (a) [ ] (b) [X] - -------------------------------------------------------------------------------- 3. SEC Use Only - -------------------------------------------------------------------------------- 4. Citizenship or Place of Organization U.S. - -------------------------------------------------------------------------------- 5. Sole Voting Power 1,000 --------------------------------------------------- Number of 6. Shared Voting Power Shares Beneficially -0- Owned By --------------------------------------------------- Each 7. Sole Dispositive Power Reporting Person 1,000 With --------------------------------------------------- 8. Shared Dispositive Power -0- -------------------------------------------------------------------- With Aggregate Amount Beneficially Owned by Each Reporting Person 1,000 - -------------------------------------------------------------------------------- 10. Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares [ ] - -------------------------------------------------------------------------------- 11. Percent of Class Represented by Amount in Row (9) LESS THAN 0.1% - -------------------------------------------------------------------------------- 12. Type of Reporting Person IN - -------------------------------------------------------------------------------- 7 13G - -------------------- ------------------ CUSIP No. 2153921100 Page 7 of 15 pages. - -------------------- ------------------ - -------------------------------------------------------------------------------- 1. Name of Reporting Person I.R.S. Identification No. of Above Persons (Entities Only) WILLIAM D. UNGER - -------------------------------------------------------------------------------- 2. Check the Appropriate Box if a Member of a Group (a) [ ] (b) [X] - -------------------------------------------------------------------------------- 3. SEC Use Only - -------------------------------------------------------------------------------- 4. Citizenship or Place of Organization U.S. - -------------------------------------------------------------------------------- 5. Sole Voting Power -0- --------------------------------------------------- Number of 6. Shared Voting Power Shares Beneficially -0- Owned By --------------------------------------------------- Each 7. Sole Dispositive Power Reporting Person -0- With --------------------------------------------------- 8. Shared Dispositive Power -0- - -------------------------------------------------------------------------------- 9. Aggregate Amount Beneficially Owned by Each Reporting Person -0- - -------------------------------------------------------------------------------- 10. Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares [ ] - -------------------------------------------------------------------------------- 11. Percent of Class Represented by Amount in Row (9) 0% - -------------------------------------------------------------------------------- 12. Type of Reporting Person IN - -------------------------------------------------------------------------------- 8 13G - -------------------- ------------------ CUSIP No. 2153921100 Page 8 of 15 pages. - -------------------- ------------------ - -------------------------------------------------------------------------------- 1. Name of Reporting Person I.R.S. Identification No. of Above Persons (Entities Only) WENDELL G. VAN AUKEN, III - -------------------------------------------------------------------------------- 2. Check the Appropriate Box if a Member of a Group (a) [ ] (b) [X] - -------------------------------------------------------------------------------- 3. SEC Use Only - -------------------------------------------------------------------------------- 4. Citizenship or Place of Organization U.S. - -------------------------------------------------------------------------------- 5. Sole Voting Power -0- --------------------------------------------------- Number of 6. Shared Voting Power Shares Beneficially -0- Owned By --------------------------------------------------- Each 7. Sole Dispositive Power Reporting Person -0- With --------------------------------------------------- 8. Shared Dispositive Power -0- - -------------------------------------------------------------------------------- 9. Aggregate Amount Beneficially Owned by Each Reporting Person -0- - -------------------------------------------------------------------------------- 10. Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares [ ] - -------------------------------------------------------------------------------- 11. Percent of Class Represented by Amount in Row (9) 0% - -------------------------------------------------------------------------------- 12. Type of Reporting Person IN - -------------------------------------------------------------------------------- 9 13G - -------------------- ------------------ CUSIP No. 2153921100 Page 9 of 15 pages. - -------------------- ------------------ - -------------------------------------------------------------------------------- 1. Name of Reporting Person I.R.S. Identification No. of Above Persons (Entities Only) MICHAEL J. LEVINTHAL - -------------------------------------------------------------------------------- 2. Check the Appropriate Box if a Member of a Group (a) [ ] (b) [X] - -------------------------------------------------------------------------------- 3. SEC Use Only - -------------------------------------------------------------------------------- 4. Citizenship or Place of Organization U.S. - -------------------------------------------------------------------------------- 5. Sole Voting Power -0- --------------------------------------------------- Number of 6. Shared Voting Power Shares Beneficially -0- Owned By --------------------------------------------------- Each 7. Sole Dispositive Power Reporting Person -0- With --------------------------------------------------- 8. Shared Dispositive Power -0- - -------------------------------------------------------------------------------- 9. Aggregate Amount Beneficially Owned by Each Reporting Person -0- - -------------------------------------------------------------------------------- 10. Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares [ ] - -------------------------------------------------------------------------------- 11. Percent of Class Represented by Amount in Row (9) 0% - -------------------------------------------------------------------------------- 12. Type of Reporting Person IN - -------------------------------------------------------------------------------- 10 13G - -------------------- ------------------- CUSIP No. 2153921100 Page 10 of 15 pages. - -------------------- ------------------- - -------------------------------------------------------------------------------- 1. Name of Reporting Person I.R.S. Identification No. of Above Persons (Entities Only) A. GRANT HEIDRICH, III - -------------------------------------------------------------------------------- 2. Check the Appropriate Box if a Member of a Group (a) [ ] (b) [X] - -------------------------------------------------------------------------------- 3. SEC Use Only - -------------------------------------------------------------------------------- 4. Citizenship or Place of Organization U.S. - -------------------------------------------------------------------------------- 5. Sole Voting Power -0- --------------------------------------------------- Number of 6. Shared Voting Power Shares Beneficially -0- Owned By --------------------------------------------------- Each 7. Sole Dispositive Power Reporting Person -0- With --------------------------------------------------- 8. Shared Dispositive Power -0- - -------------------------------------------------------------------------------- 9. Aggregate Amount Beneficially Owned by Each Reporting Person -0- - -------------------------------------------------------------------------------- 10. Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares [ ] - -------------------------------------------------------------------------------- 11. Percent of Class Represented by Amount in Row (9) 0% - -------------------------------------------------------------------------------- 12. Type of Reporting Person IN - -------------------------------------------------------------------------------- 11 ITEM 1. (a) NAME OF ISSUER: Digital Generation Systems, Inc. (b) ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES: 875 Battery Street San Francisco, CA 94105 ITEM 2. (a) NAME OF PERSONS FILING: Mayfield VII, a California Limited Partnership Mayfield VII Management Partners, a California Limited Partnership Yogen K. Dalal Kevin A. Fong Wendell G. Van Auken, III A. Grant Heidrich, III F. Gibson Myers, Jr. William D. Unger Michael J. Levinthal (b) ADDRESS OF PRINCIPAL BUSINESS OFFICE: c/o Mayfield Fund 2800 Sand Hill Road Menlo Park, CA 94025 (c) CITIZENSHIP: The entities listed in Item 2(a) are California Limited Partnerships. The individuals listed in Item 2(a) are U.S. citizens. (d) TITLE OF CLASS OF SECURITIES: Common Stock, par value $.001 per share. Page 11 of 15 pages. 12 (e) CUSIP NUMBER: 2153921100 ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO RULE 13d-1(b), OR 13d-2(b), CHECK WHETHER THE PERSON FILING IS A: Not applicable ITEM 4. OWNERSHIP The information regarding ownership as set forth in Items 5-9 of Pages 2-10 hereto, is hereby incorporated by reference. ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following [X ] ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON Not applicable. ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY Not applicable. ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP Not applicable. ITEM 9. NOTICE OF DISSOLUTION OF GROUP Not applicable. ITEM 10. CERTIFICATION Not applicable. Page 12 of 15 pages. 13 SIGNATURES After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. Date: February 16, 1999 MAYFIELD VII A California Limited Partnership By: /s/ George Pavlov ------------------------------------------ George Pavlov, Authorized Signatory MAYFIELD VII MANAGEMENT PARTNERS A California Limited Partnership By: /s/ George Pavlov ------------------------------------------ George Pavlov, Authorized Signatory YOGEN K. DALAL By: /s/ George Pavlov ------------------------------------------ George A. Pavlov, Attorney In Fact F. GIBSON MYERS, JR. By: /s/ George Pavlov ------------------------------------------ George A. Pavlov, Attorney In Fact KEVIN A. FONG By: /s/ George Pavlov ------------------------------------------ George A. Pavlov, Attorney In Fact WILLIAM D. UNGER By: /s/ George Pavlov ------------------------------------------ George A. Pavlov, Attorney In Fact WENDELL G. VAN AUKEN By: /s/ George Pavlov ------------------------------------------ George A. Pavlov, Attorney In Fact Page 13 of 15 pages. 14 MICHAEL J. LEVINTHAL By: /s/ George Pavlov ------------------------------------------ George A. Pavlov, Attorney In Fact A. GRANT HEIDRICH, III By: /s/ George Pavlov ------------------------------------------ George A. Pavlov, Attorney In Fact Page 14 of 15 pages. 15 EXHIBIT 1 Exhibit 1 - "Statement Appointing Designated Filer and Authorized Signatory" is hereby incorporated by reference to Exhibit B to the Statement on Schedule 13G dated February 10, 1997. Page 15 of 15 pages. -----END PRIVACY-ENHANCED MESSAGE-----